C-Level Conversations

Hey Reader, Quick one today: If you're leading a business or team, you know how fast your time gets consumed. Between emails, task handovers, team check-ins, and decisions only you can make, your schedule fills up before the real work begins. But in my experience, the issue isn’t usually the volume of work. It’s the accumulation of low-impact, repetitive tasks that no longer need your attention—but haven’t been addressed. This week, I recommend setting aside just 20 minutes for a quick time...

Hey Reader, Long time - no email from me! Guess why? A lot has changed. And if you are new here - welcome! So what happened? In a nutshell - I moved to Gothenburg (Sweden) - and yes, I took my dogs with me. I started an Executive MBA program, tried sales mentorship for a couple of months (didn't exactly work out), met some amazing people who inspire me and...here we are. Okay, so today we are going to touch on an interesting topic and it is why culture eats strategy for breakfast and what can...

Hey Reader, Every couple of weeks, you get a little piece of advice or a story (or as I like to call them - little love notes) from me packed with founder-tested insights, behind-the-scenes lessons, and simple strategies to help you lead with more clarity, calm, and intention. If you’ve been here a while - thank you.And if this is your first edition - welcooome! Grab your favorite drink, take a breath, and let’s get into it. Today we are talking about Bob - a start-up founder who was losing...

Hey Reader, Every couple of weeks, you get a little piece of advice or a story (or as I like to call them - little love notes) from me packed with founder-tested insights, behind-the-scenes lessons, and simple strategies to help you lead with more clarity, calm, and intention. If you’ve been here a while - thank you.And if this is your first edition - welcooome! Grab your favorite drink, take a breath, and let’s get into it. If you’ve been following along, you might have seen me contribute to...

Hey Reader, Every couple of weeks, you get a little piece of advice or a story (or as I like to call them - little love notes) from me packed with founder-tested insights, behind-the-scenes lessons, and simple strategies to help you lead with more clarity, calm, and intention. If you’ve been here a while - thank you.And if this is your first edition - welcooome! Grab your favorite drink, take a breath, and let’s get into it. People who know me personally, know that I deeply appreciate music,...

Hey Reader, Today I'll touch base on one of my favorite topics, and that is developing a Standard Operating Procedure (SOP). I realised how important SOPs are around 6 years ago when I started developing them for clients, so I can show them how they can navigate the backend of their website, without needing help from anyone else. Then I realised that SOPs are also very important for teams. In every growing company, there comes a moment when talent alone isn’t enough. Teams work hard. Slack is...

Hey Reader, Let me tell you a story about my favorite methodology… In 1940s Japan, as the world emerged from war, a small team at Toyota began refining a philosophy that would quietly go on to shape how companies around the world build, scale, and operate. They called it Lean… Born from necessity, Lean was Toyota’s answer to a resource-strapped reality. The company couldn’t afford to waste money, time, materials, or human effort, so they looked inward. They studied every step of their...

Hey Reader, A few weeks ago, I talked about identifying bottlenecks at a workshop organized by Women In Tech. There, I explained the process of identifying bottlenecks and at the end of the session I received a very important question: “What if the bottleneck is a person? What should I do then?” Nope, DO NOT PANIC! In this edition I’ll tell you a lesson learned from my time as a COO in a SaaS startup, where the main bottleneck wasn’t a broken process or a missing system. It was a key member...

Hey Reader, Today let’s talk about some simple tools that will help you or your team stay on track. Some of them you know, some of them you don’t. You know that as the business grows, so do the number of projects and priorities. Without a simple, visual system to manage them, things inevitably slip through the cracks. Here are six simple tools I recommend so you can stay on track, delegate more effectively, and scale with ease and clarity: 1. ClickUp - For Clarity, Project Management &...

Hey Reader, Truth bomb incoming: If your team is talented but constantly dropping the ball, missing deadlines, or circling back for clarification — it’s probably not a skill problem. It’s a clarity problem. But, not to worry, in my work with scaling companies, I see this all the time: Bright, capable people who hesitate to act because they don’t fully understand what they own, how decisions are made, or where their work fits into the bigger picture. And so, when clarity breaks down,...